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The Art of Marketing Science.

A two day course on 13th and 14th of April, 2019 @ Bangalore

Digital Marketing is as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion.

Register for the Full Course for Rs 25,000/- @ Bangalore. Avail student offer @ Rs 12,000/-Professionals Register Here›

Students Register Here›






Ajeesh Venugopalan

Best 100 Marketing Minds of India



Ajeesh is Senior Marketer who has built high-performance teams to drive revenues for new and re-positioned brands across the B2B / B2C segments. He has a blend of the right and the left brain, creative genius, occasionally crazier and yet adamantly saner than the average person.

An educational evangelist and a brand champion he loves studying competitive landscapes and designing product vision and global market strategies.

Who should take this Course?

  • Business Function Heads
  • Business Owners
  • Entrepreneurs
  • CXOs in organizations
  • Marketing Heads: VP Marketing, Director Marketing
  • Anyone looking to set up digital marketing processes and teams

As mentioned by





Course Key Features

This workshop emphasizes the importance of traditional versus digital marketing concepts, the mar-tech landscape, and the entire customer journey from identification, acquisition to expansion, measurement, Real time engagement and customer experience. This programme is suitable for all business function heads and business owners looking to set up the best processes within their marketing teams.

In our fully integrated marketing workshop you will learn how to:

Gather Data

Plan and Automate

Increase value

  • Strong Fundamentals  Focussed on fundamentals to set a strong foundation of the course.
  • Video Training  Course is taught via videos and screencasts
  • Planned Curriculum Built by experienced faculty, it is a time bound course
  • Task Oriented Focus on overall learning experience, this course is task based.
  • Event based Various events are organised in the course for an overall learning experience.
  • Learning  Exposure This is not just a course but an overall learning experience.
  • Test Exercises  Advanced level exercises are built in the course.

  • Overall Learning  This is not just a course but an overall learning experience.
  •  Advanced Exercises  Advanced level exercises are built in the course.
  • One to One interaction Student Instructor one to one interaction in the course.
  • Live Experiments Students are exposed to live experimentation and learning from practicals.
  • Focus on Details Course specialises in focussing on minute details in the subject.
  • Experiential Learning Focus on overall learning experience, this course is task based.
  • Student Focussed Built by experienced faculty, it is a time bound course

Why you'll love us ?


Professionals trained so far


5 star ratings

2 hours

Free Guidance and Support

Programme Curriculum

This course covers all the aspects of Traditional and Digital Marketing . From basic fundamental training to expert level tutorials with hands on practicals on real-time marketing automation tools!


  • Defining Traditional Versus Digital Marketing
  • Digital marketing concepts

Fundamentals of WordPress and CMS

  • Installing WordPress
  • WordPress Dashboard Walkthrough
  • How to Make Posts and Pages
  • How To Install a Theme
  • How To Customize The WordPress Theme and Create a Personal E-mail
  • How to Create a Menu

Built Traffic

  • Driving traffic on your website and lead generation

Google Adwords

  • Step by step walk through on how to set up a Google AdWords Search and Display advertising campaign
  • Learn how to manage AdWords campaigns in-house or outsource to an external vendor
  • Reveal what digital marketing agencies don’t want you to know
  • Digital advertising strategies that actually work and help you achieve your KPIs
  • Techniques to Measure, Analyse, and Optimize your campaigns based on insights from industry experts (Google’s study guide won’t even teach you this)

Campaign Management

  • Learn how to create A/B split test campaigns with Mail Chimp
  • Create highly optimized and high quality email marketing campaigns in Mail Chimp
  • Understand and navigate the Mail Chimp platform with ease
  • Set up Mail Chimp email lists
  • Create opt in and signup forms on Mail Chimp
  • Build hyper-segmented email lists
  • Build squeeze pages that capture emails at a high rate
  • Create email content that gets opened and converts
  • Understand key metrics while A/B split testing and analysing email marketing data
  • Learn how to market and profit from your growing email list

Web Analytics

  • Setting up your Google Analytics
  • Step by step walk through
  • Attribution Modelling – Optimize marketing budgets and conversion goal paths based on the weightage of the sources that attributed to conversion
  • Cohort Analysis – Convert Data into dollars by analysing customer groups across a variety of common attributes and create engagements specific to cohorts
  • Transaction Analysis – Convert visits into conversions by analysing product sales potential and create engagements specific to product groups.
  • Product Analysis – Identify the strong and weak products and enable engagement through offers, coupons to audience at a one to one level
  • Measure and fine tune conversion goal paths – Measure and fine-tune your goals with reverse goal path Analysis based on last URL. Engage your customers if they are deviating from the goal path.
  • Page Analysis and Heat Maps – Identify the page performance to enable optimization
  • Measure your content for effectiveness – The content marketer can perform split tests or multi variate tests using simple embed widgets
  • Sentiment Analysis – Identify the social sentiment of your brand or events across social media. Identify the key influences and trending

Principles of SEO / SEM

  • SEO Tools
  • Keyword Research
  • On Page Optimisation
  • Off Page Optimisation
  • SEO for your business

Community Access

Access to the user community for social learning. 

Case studies of successful campaigns

  • 16 hours of Hands on – On the Job Training (Optional) Additional Rs 10,000 applicable on the course fee.

Join the elite group of marketers !

Be a well targeted conversion oriented marketing professional. 


Professionals Register Here›

Students Register Here›



  • Certificate of Completion from Servosell Inc., USA.
  • Opportunity to get Certified from Industry Leading Organisations basis assessment
  • Placement Assistance


To Book your seat: please write to 

Reach out to Ajeesh: +91 9980857772 

Copyright © Servosell Inc. All rights reserved.

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